Why this page exists
When a homeowner's AC dies, they search — and Google shows them three contractors.
It's 2pm in July, the house is 88 degrees, and a homeowner grabs their phone and types "AC repair near me." Google answers with three companies in a map at the top of the page — the Map Pack. Almost every one of those emergency calls goes to one of the three. Everyone below the map is invisible to a homeowner who needs help right now.
The contractors in that Map Pack today aren't there because their trucks are nicer. They're there because someone optimized their Google Business Profile to tell Google they belong there. Every signal Google uses to rank a profile is something you can actually change. That's the whole job.
Most owners only ever check their ranking from their own shop — where it looks fine. Across the service area, where the calls actually come from, the map looks completely different.
The math
The Map Pack is the most valuable real estate in home services.
~44%
of clicks on a local "near me" search go to the Map Pack — not ads, not organic links.
7×
more calls for a first-place Map Pack ranking versus fourth. The drop-off below position three is brutal.
$0
per click. Unlike paid ads, every Map Pack call is free. Optimization pays for itself the first month you rank.
The levers
Google's map ranking is technical, not magical.
Google ranks Business Profiles on a handful of signals — and every one is something we audit, fix, and actively improve. This isn't guesswork. It's a checklist with measurable inputs.
1
Category accuracy
Most contractor profiles use one generic category. We set a primary category that maps to the search you want — HVAC contractor, AC repair, furnace repair — plus the right secondary categories.
2
NAP consistency
Your Name, Address and Phone must match exactly everywhere — website, Google profile, every directory. One mismatched suite number tells Google you're two different businesses.
3
LocalBusiness schema
The technical handshake between your website and your Google profile. The right structured data tells Google "this site belongs to this physical business" — reinforcing every other signal.
4
Services + geo-keywords
Every service you handle — AC install, furnace repair, heat pumps, duct cleaning — gets its own entry, written with the local terms homeowners actually type.
5
Review velocity
Not just the star rating — Google watches how reviews come in: pace, language, response time. We coach your dispatch team on when and how to ask.
6
Profile activity
Google rewards profiles that stay active — posts, photos, Q&A. We keep yours looking alive every week, while most competitors touch theirs twice a year.
What it costs
Set it up right, then keep it climbing.
We separate the foundational work — fixing what's broken now — from the ongoing work that keeps you ranking. You pay once for setup and monthly for everything after. No long-term contract.
One-time setup
$500
Full profile audit, category optimization, NAP cleanup, LocalBusiness schema on your site, services buildout with geo-keywords, review-request templates, baseline rank report.
Monthly management
$1,500 / month
Review monitoring and responses, monthly Google Posts, photo updates, rank tracking, suspension monitoring, and a monthly performance report.
Get started →
Every account is managed directly by Logan Jack — 12 years running Google Business Profiles for local-service businesses.
Common questions
What contractors ask before they sign up.
How does Google Business Profile ranking actually work?
Google ranks profiles on a small set of measurable signals: how close the searcher is to your shop, category accuracy, Name-Address-Phone consistency across the web, LocalBusiness schema on your site, completeness of your services section, review quantity and velocity, and profile activity. Every signal can be audited and improved. Ranking is technical, not random.
What does it cost?
$500 one-time for the foundational setup, then $1,500 per month for ongoing management. No long-term contract. Every account is run by Logan Jack.
How long until I see results?
Most contractors see measurable rank movement within 30 to 90 days. The first month is foundation work that compounds in months two and three. More competitive markets take longer. We track your local-pack position so you can see movement as it happens.
Do I have to beat the national chains everywhere?
No. You need to beat them on your home turf — close enough to your shop that Google's proximity signal works in your favor. A national brand's ad budget can't override physical distance. That's the part of the map most contractors can win with a focused 90-day push.
Do you take photos of my business?
No. We don't take photos and we don't use stock or AI images. We upload your real photos — trucks, team, installs — in a steady drip so Google sees consistent profile activity. If your photo library is thin, we'll give you a checklist of what to capture.
What happens if my profile gets suspended?
Suspension monitoring and recovery is included in the monthly management fee. If a managed profile gets flagged, we respond the same day — gather the documentation Google requires, file the reinstatement, and track it to resolution.
See where you rank right now.
Run a free 49-point scan of your Google ranking across your service area. Takes about 90 seconds. No email required to see the result.
Run my free scan →